Excel-Heart highlights the importance of having a healthy heart. As such, we’ve used bright red for all titles in the website, as well as for all keywords highlighted in passages. Although the colour yellow was difficult to control in websites, the yellow strip in the footer suited the packaging of Xcel-Life, thus it was able to give the product much more emphasis. As health is all about balance and harmony, the background was given a soft light blue. Icons were also specifically designed to fit the intended brand message.